Every Palnu testimonial follows the same path: advisor requests it, client writes it, disclosures are auto-attached, a principal approves it, and the audit trail captures everything. Here's exactly what each step looks like.
The advisor picks a client, selects a template (NPS, referral ask, open-ended), and sends a branded email or SMS. The client sees the advisor's name and firm, not Palnu.
Average client open rate: 68%. Average completion rate: 41%.
The client fills out a mobile-friendly form. At the end, they answer the Marketing Rule questionnaire: Are you a current client? Were you compensated? Any conflicts? And they give explicit, recorded consent for their words to be used.
SEC 206(4)-1 questionnaireBased on the client's answers, Palnu selects the correct disclosure template (one of four) and attaches it permanently to the testimonial record. Required fields cannot be removed by the advisor.
SEC 206(4)-1(b)(1)This testimonial was given by a current client of Whitfield Wealth Management. The client was not compensated, directly or indirectly, for providing this statement. Client experiences are not representative of the experience of all clients and are not a guarantee of future performance or success.
The designated principal (typically the CCO) receives a notification, reviews the testimonial text, the auto-generated disclosure, and the client's consent answers. They approve, request changes, or reject. Every action is timestamped.
FINRA 2210(b)(1)The approved testimonial appears in the advisor's website widget with the disclosure permanently attached. The full chain of events, from request to publication, is written to Palnu's append-only audit log and retained for five years.
SEC 204-2 · FINRA 4511Walk through the full workflow with a Palnu specialist. Every demo is scoped to your firm type, your integrations, and your compliance requirements.
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