Now with automated form scheduling, send feedback forms on autopilot.

Feedback, testimonials, and referrals. Compliantly.

Palnu is the all-in-one platform for financial advisors to collect feedback, gather testimonials, and grow through referrals.

Palnu Advisor Dashboard
PAL U U
Dashboard
Clients
Campaigns
Responses
Testimonials
Referrals

Dashboard

NPS Score
72
Response Rate
84%
Active Referrals
18
Client responses, trailing 12 months
Feedback
Testimonials
Referrals

Built to connect. Advisor and client, linked by trust.

NEW

Send feedback forms on autopilot.

Set it and forget it. Schedule branded feedback forms to go out automatically after every meeting, quarterly review, or client milestone. Choose your cadence, customize the timing, and let Palnu handle the rest so you can focus on what matters most: your clients.

Time-based triggers
Per-client cadence
CRM-synced delivery
Full audit trail
Book a demo
Scheduling
Post-Meeting Survey Every meeting · 24h delay
Active
Quarterly NPS Jan, Apr, Jul, Oct · 1st
Active
Annual Review Yearly · Anniversary date
Draft


Take your time back. Palnu's platform improves your client experience and fosters new relationships, with just a few clicks. From meeting follow-ups to quarterly reviews, your feedback process runs itself.


Automate client feedback

Create and send branded feedback forms in minutes, no coding or design experience required. Customize questions, add your logo, and schedule delivery so it happens automatically after every client interaction.

Learn more
GlobalBank
We'd love to hear about your experience with our firm. Your feedback helps us improve.
Testimonial gathering
What do you like most about our firm?
The firm and advisors always have our financial interest at heart and are extremely knowledgeable in their expertise.
Back Continue

Discover client trends

The Palnu Advisor Dashboard gives you a clear overview of your client feedback data. Track your NPS, CSAT, and CES to automatically generate insights into your clients' experiences, making it easy to understand and act on their feedback.

See the dashboard
96
NPS
54%
CSAT
54%
CES

Grow your client list

The Palnu Testimonials Dashboard stores all client endorsements, making it easier to leverage testimonials across marketing materials and build credibility with prospects. Use social proof to grow your practice.

Explore testimonials

Testimonials

140
ClientEmailStatus
PB
Phoenix Baker
Positive
LS
Lana Steiner
Positive
DW
Demi Wilkinson
Positive
CW
Candice Wu
Positive
NC
Natali Craig
Positive


Track team performance at a glance. Palnu's admin dashboard empowers managers to analyze trends across their team of advisors. Rank, sort, and review, all in one centralized location.


Advisor leaderboard

See how every advisor on your team is performing at a glance. Track ability, confidence, and satisfaction scores to identify top performers and areas for coaching, all updated in real time as client feedback comes in.

Learn more
3.4
Ability
6.8
Confidence
8.0
Satisfaction
AdvisorAbilityConf.Satisf.
PB
Phoenix Baker
10910
LS
Lana Steiner
9.489.6
DW
Demi Wilkinson
7.87.89.4
CW
Candice Wu
9.49.49.4


Plugs into your advisory stack.

Palnu syncs client records, advisor assignments, and feedback events with the CRMs, portfolio systems, and planning tools your team already runs on. No dual entry, no broken workflows.

CRM
Wealthbox Redtail Salesforce FSC Junxure Practifi
Portfolio & Reporting
Orion Black Diamond Tamarac Addepar Morningstar Office
Planning & Custody
eMoney RightCapital Schwab Advisor Fidelity Wealthscape Pershing NetX360

Solid dot, available today. Dim dot, on the roadmap. Need something not listed? Tell us what to build next.



Built different. Unlike generic survey tools, Palnu is purpose-built for financial advisory firms. Customizable forms, instant delivery, time-saving automation, actionable insights, and bank-grade security, all in one place.


Customizable Forms

Personalize forms with your branding. Create, edit, and tailor templates to match your firm's brand, or let us do it for you.

Instant Delivery

Send forms or share a unique link. Get client testimonials and referrals in a matter of clicks, no more copy/pasting emails.

Time-Saving Automation

Automate form delivery and trend analysis. Focus on what matters most, your clients, and dedicate time to meaningful interactions.

Actionable Insights

Gain valuable insights from client responses with robust analytics dashboards. Make data-driven decisions that elevate your services.

Detailed Dashboards

Dive into your NPS, CSAT, and CES scores to easily measure firm and advisor improvement over time with clear visualizations.

Bank-Grade Security

Rest easy knowing your data is protected by industry standard security measures. Palnu ensures the safety of your information at all times.


Built for SEC & FINRA compliance

Compliance, handled.

The SEC Marketing Rule and FINRA Rule 2210 disclosure requirements are built into every form, dashboard, and audit trail. Your compliance officers review less, your advisors ship faster, and every testimonial comes exam-ready.

Built-in disclosure templates

Every testimonial form automatically captures whether the respondent is a current client, whether compensation was provided, and any material conflicts of interest. Disclosures attach to the testimonial and travel with it wherever it is used.

SEC Rule 206(4)-1

Compliance review workflow

Route every testimonial, endorsement, and marketing asset through a role-based approval chain. Compliance officers review, annotate, and approve before anything is shared externally, with a full history of who changed what and when.

FINRA Rule 2210

5-year audit trail & retention

Immutable records of every form sent, response received, approval granted, and asset published. Retention meets the five-year requirement out of the box, with one-click export for regulator exams and internal audits.

SEC Rule 204-2 · FINRA Rule 4511

Bank-grade data security

AES-256-GCM encryption at rest, TLS 1.3 in transit, single sign-on, and granular role-based access controls. Client PII stays isolated, with regional data residency available for firms that need it. SOC 2 Type II audit targeted for Q4 2026.

SOC 2-ready · GDPR · CCPA
SOC 2-ready architecture
SEC Marketing Rule ready
FINRA Rule 2210 workflow
AES-256 encryption
5-year retention

For Broker-Dealers

Home-office approval, pre-packaged.

Your advisors shouldn't have to chase compliance for six weeks to try a new tool. Palnu ships with a pre-filled vendor due diligence packet your BD's home office can review in a single sitting. Hand it to your OSJ or compliance lead and skip the back-and-forth.

Request the BD vendor packet
Palnu BD Vendor Packet
Everything compliance will ask for, already answered
  • SOC 2 readiness briefPDF
  • Data flow & architecture diagramPDF
  • Draft FINRA vendor DDQXLSX
  • Cyber liability insurance (placed before GA)PDF
  • Master Services Agreement & DPADOCX
  • Marketing Rule disclosure templatesPDF
  • Penetration test scope & planPDF
  • Business continuity & DR planPDF

Talk to a specialist

Tell us about your firm.

Every Palnu deployment is scoped with a wealth-management compliance specialist. Pricing depends on advisor seat count, firm type, and which integrations and disclosure workflows you need.

  • 30-minute scoping call, no hard sell
  • Written proposal within 48 hours
  • Compliance kit and BD vendor packet included
  • White-glove onboarding with every plan

Request a compliance-first demo

We'll get back to you within one business day.